increase year-over-year organic website visitors
Impressions
increase year-over-year referrals from social media
EXPANDING OUR REACH
THROUGH BRAND AWARENESS
Women and Girls in Sport Campaign
n 2022, most of our referrals were boys, causing a supply and demand challenge. In response, we created a fully integrated campaign, in conjunction with National Girls and Women in Sports Day, utilizing a mix of voices across our community. By sharing the Team IMPACT experience from their perspective, we were able to celebrate current and past women and girls in our program to help generate girl referrals and build brand awareness.
Teammate of the Year Campaign
This year, we had our second-annual Teammate of the Year campaign, an organizational effort to recognize specific student-athletes who have gone above and beyond for their Team IMPACT teammate. We used social media, website, and email to gather nominations and tell the stories of the five TMOY finalists. Through the voices of the nominating children, we asked the community to vote on our 2023 Teammate of the Year which resulted in more than 32,000 votes.
All In 5K Activation
In 2023 we formally launched our annual Team IMPACT All In 5K. The campaign was fully integrated with social media, email, collateral, branded assets, webpage, PR, etc. In partnership with Campus Apartments, the activation resulted in over 100 participating colleges and universities, and more than 1,200 runners (encompassed of students, college athletes, and local children’s hospital families), raising over $150,000.
Championship Moments
In 2023, Team IMPACT sent 24 matched children to NCAA Postseason Tournaments and Football Bowl Games and 6 of our children and their teams won! When the program began, we never thought we’d see so many matched children competing in Championship games. But as we continue to match more kids across the nation the impact has surpassed even our own expectations.
WBZ
With our roots in Boston, we’ve been able to create some amazing relationships with local media, exemplified by the partnership we’ve built with WBZ and reporter Tiffany Chan. Through this partnership in 2023, we were able to tell a local Team IMPACT story monthly, gaining additional awareness in the local Boston area, as well as nationally on WBZ’s digital channels.
Beasley Media
Beasley Media has gone above and beyond to help spread brand awareness and recognize the work that Team IMPACT is doing in the New England area. Through donated ad space and pro-bono on-air recognition The SportsHUB and Tony Massarotti have provided a platform to share real stories of Team IMPACT match successes in an authentic way. Their collaboration has helped us to educate the community, recruit more families, and raise funds to support more matches in our program.
INSPIRING AUDIENCES
THROUGH STORYTELLING
Our efforts to raise awareness have revolved around sharing compelling stories with audiences through a wide variety of creative mediums. This year, we were empowered to tell the story of the Team IMPACT experience and showcase the resilience, teamwork, and inspirational journeys of our program participants. Below are some key ways in which we have been able to tell these incredible stories through a deeper, enriched lens because of your support.
'Every Child Has a Story' Video Series
Social Media Engagement
Impactful Blog Posts
